Salinas Valley Memorial Healthcare System marked a milestone 65 years of delivering quality care to the local community. In addition to community and employee-focused awareness and education efforts, the year-long anniversary campaign included many components such as anniversary logo used in conjunction with the corporate logo, display advertising, mass transit advertising, and banners installed throughout the SVMHS campus and multiple downtown Salinas areas.

In addition to the longterm promotional efforts, a community partner gala event was held in celebration and recognition of influential contributors. Event package included save the date card, invitation, program and visual elements at the venue.